AUDIENCE ANALYSIS WORKSHOP
PAGE 2: AUDIENCE IDENTITY
Who are the members of the audience for the document?
Who are the members of the audience for the document?
Is your audience simple and homogeneous or multiple and heterogeneous?
Who is your primary audience, and who is your secondary audience? Can you name specific individuals or groups?
Are some members of your audience internal (e.g. members of your organization), and what is their hierarchical relationship to the document? Are some external (e.g. governmental oversight agencies, members of the press, members of environmental concern organizations, the general public), and what is their relationship to the document?
What are the characteristics of your audience: age, gender, educational level, culture, language, religion, economic level, etc.?
Summarize what you know about your audiences' identity that will influence your choices of format, register, and content.
Summarize what you know about your audiences' identity that will influence your choices of format, register, and content.
Rodgers' Writing Tips by tips.rhettime.net is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 3.0 United States License.
Copyright Ida L. Rodgers, 2004
Updated January 16, 2012
Updated January 16, 2012