AUDIENCE ANALYSIS WORKSHOP

PAGE 4: AUDIENCE ATTITUDES
What are your audiences' attitudes toward you and your subject?
What are your audiences' attitudes toward you and your subject?

What will your audience feel about the subject? Will they be curious, antagonistic, skeptical, or sympathetic?

What will your audience feel about you? Will they trust you? Why should they trust you? This is a matter of what image you wish to project and your ethos (appearance of credibility and competency).

What is their motivation to pay attention to you and the subject? Why won't they just file the document in the trash?
Summarize what you know about your audiences' attitudes that will influence your choices of format, register, and content.
Summarize what you know about your audiences' attitudes that will influence your choices of format, register, and content.

Rodgers' Writing Tips by tips.rhettime.net is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 3.0 United States License.
Copyright Ida L. Rodgers, 2004
Updated January 16, 2012
Updated January 16, 2012